Following our Nostalgia Part I report, we examine the massive comeback of 90s athletics and street style in the fastest growing segment of the clothing industry. Sportswear sales increased by just under 7% in 2016, thus outperforming all other clothing categories for the third year running.
For next season the trends are united by the common denominator of interior research and introspection. Four different ways of probing our capacity in being ourselves, four ways to discover again the taste of the uniqueness of our deepest essence.
Beyond Seinfeld’s iconic shirt, the ruffle has managed to take its Elizabethan and 16th century European roots and propel them into 2017. The drama of fashion, as always, anchors itself strongly in historical references.